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Difference Between Raster and Vector Artwork

Raster Artwork

Raster based artwork such as photos, or flattened artwork (from Adobe Photoshop) are made up of tiny squares (pixels) and depending on your resolution and/or final output size desired, the file could have a low quality end result.

Though raster images may have enough quality for web graphics that will shown on screens, any raster elements you wish to use should have a high enough resolution (DPI) before considering them for your print materials.

Vector Artwork

Vector based artwork such as illustrations or clip-art style elements (from Adobe Illustrator) is made with mathematical calculations, and can be scaled up to any size without losing quality.

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